The phrase signifies a period of promotional pricing and availability of a particular video game console during a major online retailer’s annual sales event. This represents an opportunity for consumers to acquire the device, potentially bundled with games or accessories, at a reduced cost. For example, shoppers might find deals on console bundles, individual games, or peripherals during this event.
Such events are important for both consumers and the involved companies. They provide cost savings for customers looking to purchase the console. For the retailer and the console manufacturer, the sales event offers a significant boost in sales volume, brand visibility, and potential acquisition of new users into their respective ecosystems. Historically, these events have been a key period for driving hardware and software adoption.
