The phrase refers to existing Amazon Fulfillment by Amazon (FBA) businesses that are being offered for purchase. These businesses leverage Amazon’s warehousing and shipping infrastructure to sell products. For example, an entrepreneur who has successfully built a profitable FBA brand selling kitchen gadgets may decide to sell the entire business, including inventory, supplier relationships, and the Amazon seller account.
The significance of this lies in the opportunity for individuals to acquire established revenue streams and potentially bypass the initial challenges of starting an FBA business from scratch. Benefits can include immediate cash flow, existing customer base, and a proven product line. Historically, the acquisition of online businesses has become increasingly popular as e-commerce continues to expand, and FBA businesses represent a significant portion of this market.